GAME instability damaged Syndicate’s release
Late Feburary, Syndicate was released but only temporarily, the UK’s leading games retailers GAME and Gamestation then started collapsing following the break in relationship between EA and the retailers.
Although EA is now stocking GAME after its recent troubles, the stock of all releases after SSX are only just being released. Syndicate, therefore, was missing from shelves for a considerable time.
“There’s so many reasons why a game succeeds or fails from a commercial point-of-view…We released the game about a month or more ago, and we’re doing our post-mortem right now: what did we do right, what did we do wrong, and of course we will look at the commercial side as well.
“The numbers are not as high as we would like, and I think if you asked anyone they would say the same thing about any game they made.
“But [Syndicate] was released in the midst of GAME going under; the retail space is hurting, and I think that hurt us because we were such a retail product.”