Gamer Reward Scheme for Blockbuster Announced

8 May, 2012 - 2:14 pm by

Blockbuster has finally made its intentions clear to join the gaming industry retail market.

Blockbuster VIP Gamer, is a loyalty programme that will seek to “provide gamers with the most rewarding experience in the gaming market”.

The scheme will reward cash buys with 100 points per £1 spent in store and online but customers can also earn points for interacting online by watching new trailers and rating new games. Trade-ins and competitions can also gain players points. Just signing up will provide customers with 2,500 points!

The rewards will feature vouchers from the low end to hardware if customers collect enough points. They will be available to redeem in-store and online.

“We know gamers and are sure that they will find our reward scheme better than anything they have seen before,” Cat Kebbeh, Head of Blockbuster Marketing, boldly claimed. “In this competitive market, customers demand the best and we want to engage with them and reward their loyalty with us.”

Sign up to Blockbuster VIP Gamer at