Ghost Recon: Future Soldier market spend will have six zeros
Water, water everywhere and not a drop to drink. It’s easily applied to money, especially for Sony at the moment. But no so much for the good old, DRM friendly, Ubisoft. Who have today announced that they are investing a significant marketing fund for their up and coming Ghost Recon: Future Soldier.
Significant, meaning 6 zeros. Yes, a scorching million pounds will be spend marketing Future Soldier to the average British consumer this year. With a ton of high-profile ads, such as a TV ad during the Champion’s League final (football, apparently – who knew!?).
Not only that, but an ITV and Sky Sports ad campaign will run between the 17-31st May, huge ad spots on IGN, Eurogamer and GameSpot.
Most interestingly is the live action film that’s been produced for LoveFilm, whereby subscribers of LoveFilm can watch the film for a fortnight and get branded envelopes.
Even cinema goers can’t avoid it, it’s going to be have advertising around The Raid film, due out in June.
Ubisoft are hoping that the huge marketing spend won’t let the game go the way of John Carter, which caused Disney an estimated $200 million loss.
Ghost Recon: Future Soldier will be released on the Xbox 360 and PlayStation 3 on the 25 May 2012.