HMV Changes Game-Plan

10 May, 2012 - 12:41 pm by

HMV has decided to increase the number of stores with spaces dedicated to games in a bid to take some of the market left by a diminished GAME.

Games and Technology teams will merge together to create more room for games in-store. CEO Simon Fox thinks HMV can become a gaming specialist again. Heexpect profits to be £10m next year due to the plan.

He stated;

‘Before and during Christmas the support we were getting from the games industry in general was disappointing.’

‘Since then we rebuilt our relationships with all the key publishers. The relationships that we now have with the industry have never been stronger. We have gone from  thinking that we might have to reduce the space for games to the opposite.’

‘The High Street has nearly 300 fewer dedicated games outlets. We have a credible games offer on many of those High Streets and it would be absolutely criminal of us to not take advantage of that. We need to do everything that we can to grab market share, both where we are up against GAME and where we are not.’