Ubisoft: We’re going to be No.1 on Wii U

Wii U already has most major third party publishers behind it, and Ubisoft claims it is going to be one step ahead of them.

The Assassin’s Creed firm aims to establish itself as the biggest third-party publisher on Nintendo’s new console. It already has five Wii U titles in the works, including an Assassin’s Creed, Ghost Recon Online and a Rabbids title.

“We have big plans for Wii U. Our intention is to be the number one third party on Wii U, just like we were on Kinect and 3DS,” said SVP of sales and marketing Tony Key.

“We’ve always had a really close relationship with Nintendo so I’d ventur eto say that we did have an advantage in getting dev kits earlier than other people. I’m not saying we got them earlier than everyone, but I do think we got them early.”

Ubisoft previously dominated the launch line-ups of Kinect, 3DS and Vita. And Key says that the firm plans to maintain this strategy.

“We’ve always had this affinity for new hardware,” Key said. “We’re always trying to figure out what we would do on that next system. What we’re trying to figure out is: what will it probably be? What will the specs probably be?

“When we finally get a dev kit or some specs from the hardware company, we’re hoping that we were right. For example, we were working with cameras long before the Kinect SDK showed up, so we had a lot of ideas already in play. It let us be very strong on Kinect.”