MCV Industry Excellence Awards Announced

In the entertainment industry, award ceremonies are plentiful and we’ve all seen the teary eyed speeches given by actresses who just won an Oscar. The gaming world is no different, aside from the lack of tears. The well respected, MCV Industry Excellence Awards 2011 were held last night and the winners were announced at the ceremony held in The Brewery, London.

These much desired awards are voted on by a panel of over 70 games industry judges, with a special journalist panel for the PR Team PRice whilst the MCV Retail Advisory Board selects their Special Recognition winner. This event is also sponsored by the gaming industry, and this years sponsors included:

Nintendo, The Hut Group, OPM Recruitment, Michael Jackson: The Experience, Codemasters, Sega, Gamescom, Premier PR, We Dance, InComm, Mountain Dew Energy, Deus Ex, NCsoft and Battlefield 3.

Retail Awards

Independent Retailer
ShopTo.Net

Star Store
HMV, Oxford Street

Digital Retail Innovation
Dead Rising 2 DLC (Capcom)

Specialist Retailer
GAME

General Retailer
Amazon

PR & Marketing Awards

Peripherals & Accessories
Gioteck

Best Use of Social Media
Fable III Kingmaker App (Microsoft)

Game Campaign
Red Dead Redemption (Rockstar Games)

New Games Brand
Dance Central (Microsoft)

Trade Marketing Team
Microsoft

Marketing Team
Nintendo

PR Team
Electronic Arts

People & Industry Awards

Digital Distribution Team
Sega

High Street Distribution Team
Gem

Sales Triumph
F1 2010 (Codemasters)

Sales Team
Nintendo

Games Publisher
Electronic Arts

Special Recognition Awards

Retail Advisory Board: Special Recognition
Darren Bowen (Ubisoft)

Grand Prix
Ubisoft