Wii U Sales “Steady”
According to Nintendo’s president Satoru Iwata, the Wii U has had a steady start and they won’t be revising their sales targets for the new home console anytime soon. In a recent interview, Iwata also admitted that the launch of the company’s first HD console failed to match the unprecedented launch of the Wii, but still aims to have 5.5 million consoles in homes around the world by the end of March.
This target could well be achievable as we know for certain that the Wii U was picked up 400,000 times in the US alone on the week 1 launch, where as the UK bought 40,000 consoles. Japan has seen sales of 600,000 throughout December. Other data for the rest of the world is currently unavailable so a definite answer is only one that Nintendo know.
Iwata has also admitted that the balancing act between the Basic and Premium packs was difficult as more people opted for the Premium bundle than expected. Telling Reuters,”It was the first time Nintendo released two models of the game console at the same time … and I believe there was a challenge with balancing this. Specifically, inventory levels for the premium, deluxe package was unbalanced as many people wanted that version and couldn’t find it.”
So while it is early to tell if Nintendo will hit or miss with the Wii U, it seems Nintendo are happy enough with the sales and they appear to be on target. Time will only tell if Nintendo can carry the momentum as Sony and Microsoft mount their challenges to the next generation crown.